ADVERTISING
Advertising is a good branding tool. Done properly, it can be effective for putting your product or service in the minds of consumers. Print advertising only has a few seconds to make it impact, so simple is better.
Turscape – Ad for Artificial Turf
An arresting headline captures the viewer long enough to quickly hint at the product. A quick glance at the copy on the right informs with a short list of unique selling points.
Philosophy Men's Products – Ad Series
These ads were designed to target various types of men. The products are the star, but the small black and white photos pull the viewer into the copy which explains the products
that are designed for a particular man.
UBU Sports – Athletic Synthetic Turf
This ad is designed to appeal to coaches and athletic directors. This audience is always looking for ways to make their athletes perform at their peak. UBU Sports designed its surfaces through extensive scientific testing and was the preferred surface of many NFL teams.